Image Source: Getty/Prince Williams / Contributor
The “Bayou Barbie” is back in our newsfeeds. Weeks after leading her team to victory — wearing a full set of nails, false lashes, and a sew-in, at that — Louisiana State University college basketball player Angel Reese has just been announced as the latest brand ambassador for Mielle Organics.
“Angel is a rising star with bold beauty, confidence, strength, and must-have edges who uses and genuinely loves Mielle products,” Mielle’s founder and CEO Monique Rodriguez says in a press release. “Angel’s fun personality and ability to connect authentically with her fans make her a perfect addition to the Mielle family. She is THAT girl, and we are so thrilled to have her as our newest ambassador.”
This news comes after fans wondered why some of the best women’s basketball players in the country didn’t have beauty sponsorships — and it was something that Reese herself noticed, as well. “Athletes are the ideal beauty icons and brand ambassadors,” she says in the press release. “I put it out there that I wanted to work with more beauty brands, and I’m so excited to be working with Mielle! I’m a longtime user and fan of the brand so this is the perfect partnership.”
With Reese recently being named to Team USA’s roster for the 2023 FIBA Women’s AmeriCup, there is no doubt that more beauty sponsorships will be coming her way. Still, let her efforts be only the beginning of a longstanding relationship between women’s basketball and the beauty industry and not the end.
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