Ciara and Russell Wilson Launched a Fashion House, Just in Time For Holiday Shopping Season

Ciara and Russell Wilson Launched a Fashion House, Just in Time For Holiday Shopping Season

Russell Wilson and Ciara just casually launched their own fashion house a few weeks after releasing their own fragrance, thus upping the ante for the definition of #couplegoals. The husband-and-wife duo teamed up with former Lululemon CEO Christine Day to create The House of LR&C, which is aimed at “democratizing fashion” and doing good for the planet. Though it will eventually include more labels, the company currently features two apparel brands: Human Nation, a new gender-neutral streetwear line targeted at Gen Z; and Good Man Brand, which Wilson founded back in 2016. Every product sold by the fashion house is made with sustainability top of mind, from material sourcing all the way through consumer use (hello, recyclable packaging!).

“This past year has been transformative, with a lot of pain, and a lot of perseverance,” Russell and Ciara said in a press release. “As African American business leaders we understand the importance of unity and are leaning into our belief that a better world is possible. We are passionate about working with the next generation of leaders, fighters and overcomers, to help us create a purpose-led house that delivers large scale positive impact while also inspiring the good in others.”

Oh, and that positive impact they mentioned? The House of LR&C donates three percent of net revenue from every purchase to the Why Not You Foundation, a nonprofit Ciara and Russell established to empower young kids to overcome obstacles and become leaders within their communities. The fashion house’s website is now live, which means it’s time to get shoppin’! Browse a few standout items from both Human Nation and Good Man Brand below, should you need some holiday gift-giving inspiration with a philanthropic twist.

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