THE Duchess of Cambridge is a style icon . . . and her children are catching up fast.
Abby McHale and Claire Dunwell discover.
A NATURAL influencer, George was first glimpsed outside the Lindo Wing at St Mary’s Hospital in London shortly after his birth in 2013.
He was wrapped in a GH Hurt & Son blanket (£48) and the Nottingham firm later claimed it had been “besieged” by shoppers wanting one of their own.
Within hours of the tot, then three months old, being seen in a swaddling blanket (£12) by US baby brand Aden+Anais, the company’s website had crashed reporting a 1,000 per cent surge in sales.
Sailboat dungarees (£75) by designer Rachel Riley, a knitted vest (£28) by Cath Kidston and a Mango polo shirt (£10) all sold out after the prince wore them.
He was named on GQ magazine’s Best Dressed Men list in 2015.
STYLISH Charlotte has been credited with boosting the economy by as much as £100million after making her mark in childrenswear.
After wearing a pair of Emu Australia booties (£25) on a skiing trip to the French Alps in 2016, the brand’s UK website saw an increase of traffic by 67 per cent, while stockist My 1st Years saw a 550 per cent rise in sales within hours of the pics emerging.
Like her mum Kate, Charlotte is a Zara fan and was seen in a gingham dress (£19.99) by the brand, plus a Ralph Lauren jumper (£110) and floral dress (£59) by Rachel Riley, that all sold out.
Rachel said: “We look forward to seeing Charlotte’s style develop as she continues to grow and mature.”
THE youngest of Kate and Wills’ kids has also made his mark on the world of fashion.
For his grandfather Prince Charles’ 70th birthday in 2018, Louis wore gear by Spanish brand La Coqueta (£72).
Owner Celia Munoz said: “It sold out immediately.
"It’s amazing the effect it has on a small brand like us.”
In April 2019, Louis wore a blue dog jumper (£35) by Trotters, which sold out in every size and fetched double the retail price on eBay.
When seen clapping for the NHS in April 2020, Louis wore a car jumper (£9) from Sainsbury’s and a check shirt (£12) also from the supermarket in his second birthday snaps that same month.
Sainsbury’s said it saw a massive 933 per cent uplift in sales.
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