STRUGGLING to shop for a new base?
Our beauty experts test out the all-new digital foundation finders that promise to find your perfect shade match in seconds.
Best for finish variety
NYX PROFESSIONAL MAKEUP
Match Born to Glow! Naturally Radiant Foundation in Alabaster, £10
Beauty Writer Tara Ledden says: “Finding a foundation IRL is hard enough, so I wasn’t expecting much from a virtual matchmaker. But the shade couldn’t have been better, and the simple quiz caters to different formulas. Sadly, the one I matched with wasn’t my fave – despite the dewy finish, it clung to dryness on my forehead. But for £10 I can’t really complain!”
Best for shade matching
Match Woke Up Like This Flawless Base Foundation in 230, £36
Celebrity Style Editor Nana Acheampong says: “I’m a big fan of Nars Natural Radiant Longwear Foundation, so I was sceptical about trying something new. But Il Makiage foundation comes in a whopping 50 shades, and the quiz is quick to do. My match looked too dark online, but it was actually perfect when it arrived. The full-coverage, matte finish isn’t for me, but the shade is spot on.”
See us test the finders and foundations on IGTV.
Best for customisation
Match Studio Fix Fluid SPF15 Foundation in NW15, £27
Editorial Beauty Consultant Shannon Lawlor says: “I’m not that into base, so doing a shade match for one of the heaviest formulas wasn’t my best idea. But if you’re already a fan of Studio Fix, this tool is definitely handy. Snap a selfie and you’ll be paired with a shade, as well as warmer and cooler options. My match was slightly too dark, but will work for evening.”
- Il Makiage (Ilmakiage.com)
- Mac (Maccosmetics.co.uk)
- Nyx Professional Makeup (Nyxcosmetics.co.uk)
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