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Coronavirus has most Americans wanting to watch new movies at home
Entertainment industry feeling pinch of coronavirus
The film industry is posting losses as the entertainment industry takes a hit resulting from coronavirus. FOX Business’ Robert Gray with more.
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More than half of U.S. consumers would rather watch a new feature film in the comforts of their own home over dedicated movie theaters, according to a recent study conducted by multimedia analytics firms Performance Research and Full Circle Research Co.
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The survey, which was shared with Variety, was conducted in mid-May and gathered responses from 1,000 people – 70 percent of whom said they are more likely to watch new movies from their couch. Only 13 percent said they are more likely to watch new movies at a local cinema while the remaining 17 percent said they are not sure.
In fact, 47 percent of respondents said they would pay $10 to watch a new movie at home while 20 percent said they would pay $20, 6 percent would pay $30, 3 percent would pay $40 and 1 percent would pay $50 or more. Nineteen percent of respondents said they would watch a new film at home if it was free.
“Just as the country begins to open up there has been a swing toward increasing caution, with a majority of Americans clearly saying ‘not yet’ when it comes to attending large public events,” said Jed Pearsall, the president of Performance Research.
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