While some beauty trends are firmly of their moment (blue eyeshadow and pencil-thin brows, we’re looking at you), there are others that have significantly benefited our grooming routines (thank you, double cleansing).
And the science shows no sign of slowing down this year. Promising better, quicker, easier results, here’s a heads up about what exciting things you can expect to be adding to your beauty shopping baskets this year (and not a questionable TikTok trend in sight…)
The 2022 beauty trends to know about
"Skincare for your scalp" was a popular buzz phrase last year, and in 2022 I predict that ingredients and practices typically used on the face are going to move downwards into bodycare. After all, your skin doesn’t stop at your neck, so why should how you treat it? New launches include Frank Body A Clearing Body Wash, £9.95 (out January 25th), designed to banish pesky body breakouts without stripping the skin, and Oskia Renaissance Hand Cream, £29 here, an expansion of the brand’s popular anti-ageing range and which contains AHAs, ceramides and plant oils.
Like a particularly busy red carpet, 2021 saw the beauty market flooded with celebrity arrivals. Superstars such as Jennifer Aniston, Rosie Huntington-Whiteley, Ariana Grande and Harry Styles all branched out into beauty, launching their own brands to plenty of hype. With lines from Hailey Beiber, Cardi B and Scarlett Johansson rumoured to be coming this year, I can’t help but wonder which celeb will be next. Meghan’s Manis? Results by Rylan?
Marketing magic or genuine brilliance, I’ll let you decide, but there’s certainly no avoiding seeing famous faces when buying for beauty anymore.
Stretching out the salon service
Nothing beats that feeling of sleek swishiness after a good conditioning treatment at your hairdressers – and understandably, it’s a feeling you want to keep for as long as possible. Home treatments are now getting smarter, sitting somewhere between a regular hair mask and a professional service. INNOluxe Elixir V3, from £27.50 here, and K18 Leave-in Molecular Repair Hair Mask, £32 for four, are both DIY, ‘lite’ versions of their respective protein bond-building, in-salon treatments. Keep up the professional appointments – but keep these on the bathroom shelf, too.
If you’ve never really seen the point in using a make-up primer before, now’s the time to rethink, because this year they’re coming thick and fast. Rodial, Gucci and Hourglass have all launched new ones promising flawless skin, while Smashbox has revamped its best-selling Photo Finish Primers, from £28 here, and coming in a range of skin finishes, to now include additional skincare benefits.
While it may seem a bit mad to devote much attention to such small patches of hair, great eyebrows and eyelashes can completely make a face. Previously a somewhat niche product, brow growth serums are now becoming a normal part of beauty routines (try Aveda Invati Brow Thickening Serum, £56 here, which has shown to result in fuller brows after 12 weeks). An inch further down the face, the popular lash tinting and perming treatment LVL can now be performed on your lower lashes too, for even more of an eye-opening effect without the need for mascara.
Actives for the eyes
For years there have been a few golden rules when it comes to using active skincare ingredients: introduce them gradually into your routine, always use an SPF, and keep away from the eyes. But now brands are discovering how to harness these effective ingredients into formulas suitable for the delicate eye area, for results with irritation. For brightening dark circles, look for vitamin C, such as in Origins GinZing Refreshing Eye Cream, £26 here, or to get to work on wrinkles, try retinol-based Revolution Skincare Retinol Smoothing Eye Cream, £10 here.
It’s not just new formulas that are worth talking about; even the packaging they come in is getting smarter. As a solution to the notoriously unstable nature of vitamin C, Drunk Elephant’s C-Firma Fresh Day Serum, £66 here, comes as a separate liquid and powder, to be mixed together when ready to use for the freshest possible serum. Meanwhile, MONO has come up with a clever, travel-friendly and sustainable solution: skincare tablets, from £12.65 here. Working with the idea that there’s no point in paying for something you can get out of your tap, pop the little pellets in the bottle, top up with water then shake for freshly blended skincare at your fingertips.
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