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Apple, Target boost partnership ahead of critical holiday shopping season
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Target on Wednesday said it more than tripled the number of Apple shops in its stores ahead of the critical holiday shopping season even as the company co-founded by the late Steve Jobs battles ongoing supply constraints.
There are now more than 150 Apple shop-in-shop locations at Target stores across the nation, according to the Minneapolis-based department store chain. Target operates nearly 2,000 stores in the U.S.
The Apple at Target shop-in-shops officially debuted at the beginning of 2021.
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In addition to adding more Apple stores, Target announced Wednesday that it is dedicating twice the space to Apple products compared to a typical store. The moves are the latest sign the retailer is looking to capitalize on the popularity of iPhones, MacBooks and other Apple products to pull in more shoppers to its big-box locations during the last few months of the year.
Target is also offering loyalty members access to a four-month free trial for Apple Fitness+ and special holiday offers on select Apple Services such as Apple Music.