Balenciaga has one again found its way to the top, reigning as the world’s hottest brand for Q1 2022.
According to the Lyst Index, Demna‘s vision continues to stay top of mind, re-writing the rules of what luxury fashion means in today’s world. Demna made quite the statement with his Fall/Winter 2022 collection, commenting on the digital future and using his IRl platform to draw attention to the Russian-Ukraine war that unfolded at the time of the runway show. Demand for the brand saw a spike of 108% this quarter, placing Balenciaga at the forefront and top brand for three consecutive quarters. With celebrities like Kim Kardashian and Justin Bieber tapped as the brand’s ambassadors, the brand appears untouchable.
Gucci falls behind in second despite releasing the second drop of its highly coveted The North Face collaboration and announcing a collab with adidas for FW22. Louis Vuitton rises in the ranks from fourth to third place after revealing its final collection from Virgil Abloh while Prada, Valentino and Dior follow suit in ranking.
In terms of footwear, the Balenciaga Defender Sneakers found itself as one of the top hottest men’s products alongside the New Balance 550 Aimé Leon Dore,