BEAMS Releases Official Tokyo Olympics Collection

The Summer Olympic Games in Tokyo are finally upon us, set to begin at the end of the month on July 23. To commemorate this iconic sporting event, prominent Japanese clothing store and apparel brand BEAMS is releasing a line of apparel and accessories dressed in Tokyo 2020 Olympic colors and motifs built for everyday use.

The collection includes oversized sweatshirts, Olympic-colored medium and short-sleeve T-shirts, baseball caps, drawstring bags, and cotton tote bags with both short and long straps. The checkered circle logo used to represent “Unity in Diversity” in the Tokyo Olympics is dissected and reinterpreted in two patterns of matching Hawaiian shirts, shorts, and bucket hats. Specialty items include a kimono, surf fin, and skateboard. BEAMS will also be releasing two similarly branded T-shirts and a five-panel hat for the Japanese Paralympic Committee.

Look for the products to be available soon at BEAMS stores and select online stockists.

For another Olympics-inspired product, have a look at Apple’s country-themed watch bands.
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