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And while 64 percent simply shared their thoughts with their partner, a third talked about holidays with anyone who would listen. All manner of holiday-related topics are usually explored – including the weather (49 percent), what they would eat (24 percent) and even what they would pack (15 percent).
It also emerged that while going away on holiday is normally the highlight of the year for 63 percent of adults, just 26 percent have their next getaway booked.
A spokesman for Jet2holidays, which commissioned the research, said: “With many of us stuck at home, we’ve been thinking about holidays more than usual – whether that’s reminiscing about past adventures or thinking about the next one.
“There’s no better feeling than having that all-important holiday booked, as it gives us a real boost and gives us something to look forward to.”
The study also found that in addition to chatting about holidays past, present and future, those polled will also enjoy watching 59 travel TV shows a year.
And they’ll share holiday-related content on social media 27 times during that same period of time, while 15 percent follow travel bloggers on the likes of Twitter and Instagram.
Aside from getting inspiration from social media and television programmes, 31 percent get holiday ideas from their friends, while 24 percent like to scan through travel guides.
Further to this, 51 percent love planning getaways so much it’s one of the aspects of holidays they enjoy the most.
The Jet2holidays study carried out through OnePoll also found 70 percent “live” for going on holiday.
But the average adult last went away for a “proper” getaway 12 months ago – and ordinarily they would go on two holidays during a typical year.
Therefore, perhaps it’s no surprise 67 percent said they need a getaway now more than ever before.
The Jet2holidays spokesman added: “Of course, this past year has been incredibly unusual.
“It’s completely understandable that such a high number of us are desperate to get away and are spending more time than ever thinking and talking about holidays.
“The research is backed up by the demand we are seeing, with customers acting to get their all-important holidays booked in for this summer and giving themselves something to look forward to.”
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