Morrisons shares update as More loyalty scheme scraps point system: ‘Really disappointing’

Morrisons details their community support programmes

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Morrisons shoppers have not been able to collect points on their More cards for the last couple of weeks following changes to the system. The supermarket has shared more details on what will happen to pre-existing points.

The update replaced the previous system where customers would earn points which could be exchanged for vouchers.

Those shopping in stores previously received five points for every £1 spent.

Once 5,000 points were collected, they could be swapped for £5 worth of vouchers.

Now, customers can use a brand new app which has replaced physical loyalty cards.

Instead of collecting points, shoppers can get instant rewards when buying groceries.

The supermarket chain stated offers will be personalised and based on what customers typically buy.

The last day shoppers were able to collect points was on May 9 and some had racked up a huge amount of points before that date.

This week, the supermarket shared an update on those waiting to find out how their points can now be used.

Posting on Twitter, Morrisons wrote: “We will communicate soon to all of our customers about any remaining points balance as we don’t want anyone to lose out.

“Please keep an eye out for an email or letter as one will be sent out soon!”

Although the supermarket has detailed those with remaining points won’t miss out, some shoppers still shared their frustrations at the changes.

Some claimed they have not been happy with their rewards under the new system.

Posting on Twitter, one wrote: “Really disappointed with the changes to the More card. My offers last week saved me £1.69! This week I only have two offers!

“Unless there are going to be in store offers too I don’t see the point in having it anymore.”

Another added: “My mum used to save her £5 vouchers throughout the year and then spend them at Christmas.

“Shame they didn’t ask her opinion, or anyone else’s for that matter.”

A third stated: “I have 4995 points on my More card. I went shopping and scanned the card but it has not added points, so does that mean they have stopped and I will not not get my last £5 voucher?

“So close I was going to treat myself.”

Another agreed and claimed they were unable to use the vouchers they had earned in the way they wanted.

The shopper posted: “They are defaulting app setting for the fiver More card vouchers back to ‘online vouchers’ then that way you can’t spend in store, you have to spend £40 online.”

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