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There’s nothing Half Baked about this!
The owner of a Ben & Jerry’s shop on the Upper West Side was so chilled by the parent company’s freeze on ice cream sales in the West Bank that he’s vowing to donate a portion of his proceeds to help Israel.
Joel Gasman, who runs the store on West 104th Street and Broadway, said he can’t stomach the boycott imposed last week in Israeli-occupied areas — claiming it’s caused his business in the Big Apple to tank.
"We couldn’t sit back and watch without speaking up," Gasman told The Post on Thursday.
ISRAELI LAWMAKERS URGE BEN & JERRY TO DROP SETTLEMENT BAN
"It has definitely hurt our bottom line and our overall store value. We did fear boycotts from customers. We still do," said Gasman who, like many of his customers, is Jewish.
He added, "We’ve lost some foot traffic as well as bigger catering jobs that usually help us during the summer. We’re getting bad reviews online that have nothing to do with the store, only in regards to corporate’s views."
But despite the dwindling sales, Gasman plans on serving up some just desserts — in the form of a 10-percent donation of his profits to fund educational causes in Israel in protest of the Vermont-based ice cream maker’s politics.
"It’s been upsetting for us," he said, stressing that he and other owners of Ben & Jerry’s shops have nothing to do with the choice to halt frozen treat sales in the embattled region. "We felt like many people didn’t understand the nature of a franchise business and how small business owners are affected by their parent corporation’s views."
On July 19, Ben & Jerry’s announced it would stop selling ice cream in "Occupied Palestinian Territory," saying it’s "inconsistent with our values" — and sparking backlash from Israelis and international Jewish groups, some of whom called the move anti-Semitic.
Israeli Prime Minister Naftali Bennett slammed the ban as "a glaring anti-Israel measure" and Foreign Minister Yair Lapid called it a "shameful surrender to anti-Semitism."
Public officials in the US have also criticized the move — with states including New York adopting anti-boycott laws threatening to divest their pension funds from the firm Unilever, which owns Ben & Jerry’s.