A new super-premium bourbon endorsed by a slew of sports celebrities is about hit the shelves in Tennessee.
Tennis legend Andy Roddick, football greats Peyton and Eli Manning and notable sportscaster Jim Nantz are among 40 investors behind Sweetens Cove Tennesse Bourbon Whiskey, a 13-year cask aged product, that will make its debut next Tuesday.
Named for the fabled public South Pittsburg nine-hole course insiders covertly share — first-timers on the course take a shot of bourbon ahead of a round — the plan is to release the first 500 bottles of the whiskey, which will retail at roughly $200 per, to Tennessee residents only. The top-shelf liquor is expected to be available to retailers in Nashville, Chattanooga and Knoxville areas in the coming months, according to Tennessean. And depending on the timeline of pandemic-related restrictions, the hope is that it will hit Tennessee bars and restaurants soon.
For now, the first batch will be available for purchase online at 9 a.m. on May 26, though investors are working to reserve the first 20 bottles of the first barrel to donate to various charities, according to the paper, particularly those centered around the global coronavirus pandemic relief efforts.
“We certainly knew that March was not the right time [to launch],” Peyton Manning told Esquire. “We’ve tried to be very aware of what’s going on; that was a no-brainer to pull everything. But maybe in some ways this can be part of the recovery process as things get back going and businesses get going. And we’re going to participate in some Covid-19 relief efforts via auctioning off bottles.”
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