Sony Pictures Television has hired Michaela Fereday as senior VP of scripted production.
Based in the U.K., she will begin her new role next week, reporting into senior VP of international co-productions, Brendan Fitzgerald.
As senior VP of scripted production, Fereday will focus on productions coming out of Sony Pictures Television International Production, as well as overseeing premium scripted series commissioned abroad and produced in the U.K. and Europe. As such, she will work closely with scripted teams in Los Angeles, London and Madrid.
“Michaela’s credits read like a rollcall of the U.K.’s most popular dramas of the past decade,” said Fitzgerlad. “The energy and breadth of experience she is going to bring to this global role are incredibly exciting. From Alex Rider and Anne Boleyn to our Italian co-production on Leonardo, SPT has made a big push into international premium scripted series over the past 36 months, and we can’t wait to welcome Michaela to the SPT family and continue this journey.”
Prior to joining Sony Pictures Television, Fereday was part of Studiocanal-backed Red Production Company, serving as executive producer and head of production on scripted series including “It’s A Sin” (Channel 4), “Finding Alice” (ITV) and “Happy Valley” (BBC).
“I’m very excited to be joining Brendan, Wayne Garvie, and all the team at Sony Pictures Television,” Fereday said. “I have always enjoyed their premium scripted output which feels close to the productions I have worked on over the years, connecting with an audience through quality storytelling and entertaining drama. This is a fantastic, international role, and SPT producing their own premium scripted IP is a ripe opportunity – I can’t wait to get started.”
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