Washing your jeans actually DAMAGES them and you should never do it says Levi’s CEO

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While we’re urged to wash items like underwear, gym clothes, pyjamas and bras quite frequently, the CEO of Levi’s is telling us otherwise when it comes to jeans.

Chip Bergh, who heads up the fashion brand said back in 2016 we should never wash our jeans and his favourite pair has never once seen the washing machine.

The Levi’s president has actually been wearing the same pair for 10 years and believes that washing your denim can in fact damage them and is just a waste of water.

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"After we've finished wearing something, we just automatically toss it into the laundry". Bergh says.

"A good pair of denim doesn't really need to be washed in the washing machine except for very infrequently or rarely."

We’re all aware that after a short while, jeans will gain a dirty musty smell and food stains will happen over time, so here’s a few other options for you to choose from…

Spot Clean Them

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If you’re a little clumsy with your food, spot cleaning will do the trick.

Grab an old toothbrush and a mix of water and a gentle detergent and scrub at the stain until it’s completely gone.

Freeze Them

Move over frozen peas and ice cream, it’s known that putting your jeans in the freezer will kill bacteria from the cold temperature – make sure you put them in a freezer bag for hygiene reasons.

Spray Them

Using a dry wash spray can also help give them a refresh, this is a similar concept to dry shampoo but for clothes.

Hand Wash Them

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I’m sure we’ve all tried the hand wash technique, but make sure the water is cold- this is a great way of getting your jeans clean without the dye fading.

While we trust that throwing our jeans in the washing machine may not do them any good, we can’t help but think of all those germs (gross) however, the king of denim admits he’s yet to get a skin disease, so it clearly works.

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