Amber Turner and Molly Smith sizzle in swimwear as they become new faces of multi-million pound haircare brand GENi

TOWIE'S AMBER Turner, Love Island's Molly Smith, and DJ businesswoman Rochelle Wood have been named as the new faces of multi-million pound haircare brand GENi Angels.

The three women sizzled in swimwear for the new campaign as they raved about the anti-frizz products.

Amber, 27, revealed underboob and flaunted her enviable abs as she posed in a peach bikini with string detailing.

The blonde beauty's glossy locks were styled into loose curls, with the reality star raving about GENi's products.

She said: "I am so excited to be asked to represent GENi hair, it cut down getting ready for filming by half as my hair dried so quickly!"

Molly, 26, also looked sensational in a pink two-piece as she wrapped her arm around Amber while they posed in a swimming pool.

The star recently returned from a luxury holiday to Kos with her Love Island boyfriend Callum Jones, and she said that the new brand was a lifesaver while she was away.

She gushed: "I put the treatment on before I went on holiday and my hair wasn’t frizzy, dry or flyaway – it was a game changer for me."

GENi pride themselves on catering for all women with all types of hair, and Rochelle was blown away by how the products worked on her gorgeous curls.

Rochelle showed off her toned figure as she posed in an animal-print swimming costume with cut-out detailing, sharing: "It’s an amazing product and I love that it is for all women around the world every nationality."

Love Island alumni Lucie Donlan also features in the brand's sexy campaign ad – with the star famed for her love of surfing.

Impressed with the transformation her "dry" hair underwent after a day on the waves, the beauty praised: "I surf nearly every day and I couldn’t believe how my hair went from dry and curly to straight glossy and sleek in 40 minutes.


"I love this and will use it every month as it lasts up to 12 washes."

A rep for GENi added to The Sun: "GENi hair, which is suitable for all hair types, is the ultimate frizz free formula, ensuring no more fly away, frizzy hair.

"This quick and easy at home treatment, which gives a long-lasting sleeky shine for up to 12 washes, is completed in just 40 minutes.

"Launching on the 20th November, make sure you get yours so you too, can have dreamy hair this autumn!"

  • GENi hair launches on 20 November – click here to visit their website or follow them on Instagram

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