When movie theaters do finally re-open, it’s possible they will start screening past blockbusters to encourage people to return. The Marvel hits Avengers: Infinity War and Endgame are two of the biggest movies of all time, and directors Joe and Anthony Russo have welcomed the idea of these films returning to cinemas.
Joe Russo told CinemaBlend that it was a career highlight for himself and his brother the way that people flocked to cinemas to see the final two Avengers films and enjoy them communally with friends and family. They would be “ecstatic” for Infinity War and Endgame to return to cinemas to try to spark the movie business once more to help the theater business get back on track after the COVID-19 crisis.
“For us, that’s really the strength of the theatrical experience is that it combines audiences, and it combines you globally. To have been a part of movies that did that, on that scale with that level of emotional connection from the audience, was really very touching, and will be the highlight of our careers,” Joe Russo said. “So, using those films to get people back into the theaters? We would be ecstatic. I mean, any opportunity for people to go back and share in those stories together is one that we would support.”
In China, hundreds of theaters re-opened, and cinema-owners announced they would screen Infinity War and Endgame, as well as other blockbusters like Inception, Avatar, and Interstellar, to help draw crowds. (Those theaters were then forced to re-close just days later.)
Endgame recently celebrated its first anniversary of its theatrical release in April 2019. The movie enjoyed massive success in theaters, where it made $2.79 billion to become the highest-grossing movie at the global box office of all time. The movie also has become the most profitable film in history, bringing in $890 million in net income.
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