ALEX Lovell has quit her BBC show after 18 years to join a rival TV channel.
The BBC presenter thanked colleagues and viewers as she announced the "huge decision" to leave the broadcaster for ITV.
The 50-year-old has hosted BBC Points West since 2005.
She is now set to join Sabet 'Seb' Choudhury as co-host of ITV Westcountry in January, marking a reunion for the pair who presented on the BBC together before the latter moved to ITV last year.
Taking to social media, Alex shared: "After 18 years presenting BBC Points West I have taken the huge decision to leave at the end of November.
"Thank you to all my amazing colleagues and lovely viewers for all the love, laughs and tears – we've shared it all haven't we."
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"I am super excited to be joining @itvwestcountry in December and I will be in the studio with my lovely friend @Sebchoudhury in January."
The news was also confirmed by ITV News' Ian Axton, who tweeted: "Really delighted that Alex Lovell will be joining ITV Westcountry from January to present our programmes alongside Sabet Choudhury. What a team!"
ITV sports reporter Ross Arnott warmly welcomed Alex Lovell, tweeting: "Welcome Alex Lovell – looking forward to seeing you reunite with Mr Sabet Choudhury."
Robert Murphy also extended his welcome, writing: "Welcome, Alex Lovell! Better start behaving – Sabet Choudhury."
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Alex will make her debut with her new employers in the new year after finishing her current role at the end of November.
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