Stacey Solomon banks £1.4m after cashing in on Loose Women appearances and Primark range

STACEY Solomon has banked nearly £1.4m from her regular Loose Women appearances and successful Primark range, The Sun Online can exclusively reveal.

Accounts for her company Key May Entertainments show that its net worth was a staggering £1,373,246 as of June 30 – an impressive £484,483 more than the private firm's £888,763 in 2019.

The popular TV star, who found fame on 2009's X Factor, set Key May Entertainments up in 2012, which is described on Companies House as a "performing arts" business.

Accounts said that her sole firm paid £208,644 in Corporation Tax meaning that before costs and expenses deducted, the firm raked in £1,581,890.

Within these assets, Stacey's company held a whopping £1,097,724 of cash, while her investments were calculated at £171,759 and the firm was owed £312,407.

According to accounts filed yesterday, Stacey, who is the only director on the company, gave herself a director's advances from the firm – owing it £102,879 at the end of its financial year.

In March, it was revealed that Stacey takes home an estimated £3,000 an episode – based on the £315,900 profit she made after 103 appearances on the show.

The mum-of-three has quickly become the daytime hit show's most popular presenter, appearing more times than established names including Janet Street Porter, Coleen Nolan and Andrea McLean.

And with an army of more than 3 million Instagram followers devoted to her home hacks and family life, Stacey – and her financial fortunes – are firmly on the rise.

Stacey has also boosted her income by designing two wildly popular collections for high street giant Primark – which flew off shelves in record times.


Her latest funds are far cry from Stacey's company's first accounts in 2012 – three years after she shot to fame on The X Factor – where she made £40,000 in her first year of trading.

In April, The Sun Online revealed that Stacey was expanding her showbiz empire – by trademarking the terms 'Tap To Tidy' and 'My Little Pickle’.

The Loose Women star snapped up the potential business names, which will be familiar to her army of Instagram followers, to use on baby clothes and cleaning products in a filing this week.

It’s the biggest hint yet that Stacey plans to become a parenting and cleaning hack guru – just like her best friend Sophie 'Mrs Hinch' Hinchcliffe.


My Little Pickle is Stacey’s nickname for baby son Rex, ten months, and Tap To Tidy is the Instagram trend she’s started where she magically clears up her kids’ mess at home.

Stacey’s trademark for My Little Pickle also applies to baby milk, swimming nappies, vitamins, clothing, toys, TV shows and books.

And Tap To Tidy has been trademarked for all forms of cleaning products, candles, sponges, scourers, books and brushes.

Mum-of-three Stacey lodged the logo with the Intellectual Property Office.

Used on a nearly daily basis on her Instagram page, it features handwriting-style text inside a circle with a heart dotting the 'i' and users simply press the screen to move to the next slide – showing her home suddenly looking spotless.

Should it get the go ahead, her new venture could put her in the same league as pal Mrs Hinch, whose cleaning-tips empire is thought to have made her a millionaire.

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